Our Advertisers

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Our Advertisers.

Few daily papers can boast of business favors from a more select, respectable and honorable class of houses, than can be found advertised in our columns; in fact, the remark has often been made to us, that the columns of our paper were unexceptional in that respect. Occasionally we like to take note of the most prominent of those who use our columns as a medium of making known their business to our readers. A few days ago, under the head of "By Our Business Editor,"¹ we noticed several leading houses—to-day we shall in this connection speak of others, and in a few days more of still others, so that our readers may have especial attention called to the various places of business of advertisers in the "Times." Messrs. Hegeman, Clarke & Co. are the proprietors of four of the finest drug and medicine stores in New York. The business is very extensive, both in the wholesale and retail lines, and for nearly half a century the house has enjoyed the highest reputation throughout the Union, for fair honorable dealing, and by whom none but the purest and best qualities of drugs and medicines are sold. They are the proprietors of the celebrated Cod Liver Oil advertised in our columns. Their stores are at Nos. 165, 273, 511 and 756 Broadway, at either of these places the compounding of prescriptions is alone almost worth a fortune.

On Wednesday last, Messrs. Fettridge & Co. opened their new and beautiful store in the splendid marble building recently erected on the site of the old Irving house. The occasion was made worthy of note by a splendid collation spread in the basement portion of the premises, at which some fifteen hundred of the press and publishing fraternity were present. Toasts were drank, songs sung, speeches made, and a good time generally was had. Among those who were noticeable were Dr. McKinzie and Dr. Dorrence, of Philadelphia, Funny John Brougham, Otterson, of the Tribune, Frank Belleu​ ,² Councilman Candy Wild was also present, and spoke. Our reporter, on the occasion, was a teetotaler, but having an ear for music, contented himself in listening to the gingling of the glasses. He says, that, "speaking after the manner of men," it was a splendid affair. Messrs. F. & Co. have now one of the finest stores on Broadway, and we wish them all the success their enterprise deserves—that is much. Higher up Broadway, on the corner of Grand street, is another new marble building, one of the most superb and costly business structures on Broadway, and especially worthy of note, not only for its extent and architectural beauty, but also as regards the business done in it, the fitting up, &c. The first floor is occupied by the lessees, Messrs. Christianson & Co., tea and coffee dealers, &c., who have fitted up the portion devoted to their business in a style of costly and lavish magnificence that we have never seen equalled, or even distantly approached in their line. The whole store is a museum of taste and Chinese splendor; flags, lanterns, and all the ensignia of Chinese royalty are profusely hung round, with life-sized figures of Mandarins. Chinese ladies, dressed in their rich and unique costumes, are placed in groups of five or six at every window, forming Chinese tea-parties tete a tete, &c.³ The best part of the show, however, is the immense business done, the superior qualities of the articles sold, reasonable charges, &c. Their card, in shape of a T, will be found on our third page.

On the next floor of this building and extending over the whole length, is located our old friend T. S. Berry, dealer in Pianos, Melodeons, &c. We may say of Mr. B.'s room that it is in keeping with his business, and both are great. Among his stock are many of the most magnificent Rosewood and Mahogany Pianos that we have ever seen, inlaid with pearl, papier mache, satin wood, &c. The gems of art and workmanship in Pianos, from the principal Boston and New York houses, as well as Pianos of other manufacturers are kept on hand. Mr. B. is also prepared to sell you a second hand piano at any price from $25 upwards. Read his advertisement.

Another of our Broadway advertisers is the house of Messrs. Evans & Co., book-sellers, of 109 Broadway, below Canal street. This is not a pretentious looking concern, but nevertheless, does a heavy business over the counter, and an immense business with the country. Few Houses are better customers to the various express companies. Energy, enterprise and a peculiar feature in the manner of conducting their business, (the Gift Sales) have tended to make them extensive in a few years. Their pleasant advertisement handed "$25 reward," is simply a fact, and they inform us that "Pa" has been there again, and this last time carried off a Gold Pencil case, so we correct the advertisement accordingly. A few years ago we wrote of Young's letter files as follows:

"IMPROVED LETTER FILE.—For several years we have used, to the exclusion of all other Files, that known as SMITH & BUTTLE'S PATENT ADHESIVE FILE. We consider this File just what the manufacturer, Mr. R. T. YOUNG, of New York, terms it, the "Sine qua non" of Files. It possesses every requisite for filing, in proper order, according to the dates, with the alphabetic arrangement, etc. The letters never become loose, nor do they need to be separated to take out any particular letter, each one being fastened by adhesion distinct from the others, and being within well-finished, need no other than the original cost. No counting-house should be without them, and to those whose business calls for such correspondence, they will prove almost invaluable."

Their general adoption by merchants and business men generally, proves what we said to have been true to the letter. No well-appointed business house now thinks of doing without them. They are for sale at No. 109 Nassau street, New York.

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